With successful marketing strategy to engage exclusively in electronic communications products, the company expects to gross NT$2.5 billion this year

Known for its 'innovation,' 'vitality,' and 'excellence,' Taicom Data System Co., Ltd. has been exclusively devoted itself to the research and development and manufacturing of electronic communications products, ranking first in pair gain and No. 8 in modem production at the press time. Last year, Taicom had revenue of NT$1.8 billion. Owing to its successful global marketing strategy and the successfully developed ISDN router, the company is expected to set a record NT$2.5 billion revenue this year while a 15% growth was registered for the first quarter. After-tax earnings per share could be around NT$2.50.

Taicom President Chen Chia-yuan (see right photo by Shang Chang-fa) expressed that Taicom was established in 1983 when it began to act as agent for foreign manufacturers for sales of system products in domestic market. Meanwhile, Taicom started its own integration of the system products. That was the time when Taicom first got into the market of the telecom industry. At the time, there were not many domestic manufacturers of industrial modem and that was where Taicom believed the business opportunity lay. As a result, Taicom set up a research and development department to begin development of modem for industrial use. At the same time, Taicom became a supplier to Chunghwa Telecom Co., concentrating primarily on the domestic market. Additionally, Taicom researchers began to develop pair gain and ISDN of the 128K range.

In 1992 and 1993, Internet was developed and Taicom began to extend its operation overseas. Apart from industrial modem, Taicom also was in the market for PC modem. Confined by the small scale that the domestic market offers, Taicom has begun to look at the international market. The first move was to get a stronghold in the ISDN territory for Taicom has been equipped with data and voice technology. The strategy of internationalization has enabled Taicom the opportunity to reach the markets in Europe and Japan. In the process, Taicom was able to make itself recognized by Morono, the third largest communications firm in Japan that had placed a huge ODM order with Taicom.

With telecom liberalization looming at the door, integration of telecom and Internet is bound to become the trend in future. Experiences accumulated at Taicom have made the company capable of integration. To meet the development of Internet communication, Taicom plans to focus on multi-layer telecom integration in this wave of Internet revolution, primarily because it possesses the integration ability of production and technology and manufacturing of switches. Taicom positions itself in the broadband Internet WAN area whose products include PSTN router, ADSL router, WAN router, and VoIP. Shipment of the products is scheduled in the third quarter.

In its core business, Taicom plans to concentrate on integration of research and development technology. Not only will it focus on the R&D of transmission equipment, but will also on the R&D of Internet access devices. Apart from its core business, Taicom has spun off to invest in NQI, a USA company, in conjunction with its Internet R&D Center set up in the Hsinchu Science-based Park. The Center is in charge of development of series of router products. At the press time, orders for over 20,000 sets have been in the process and by the year end total order quantity could reach the level of some 80,000 sets. Since Taicom possesses the core technology of router manufacturing, sales of router presents the company a high gross profit and the order for 80,000 sets will sure help Taiwan in its earnings for this year.

Aggressive development of new products and uninterrupted expansion into new markets have been primarily attributable to the rapid growth of Taicom. Taicom is confident that it will be ranked among the top 200 at the dawn of the new century.

Employee fringe benefits

• Employee dividend and stock option
• Performance bonus, progress bonus, year-end bonus
• Appropriation for retirement funds
• Privilege of labor insurance, national health insurance and group insurance
• Free regular employee medical checkup
• Allowance for wedding, bereavement and birth
• Cash/gift coupon for May 1 Labor Day, Mid-autumn and birthday
• Discount lunch
• Travel activities at home and abroad
• Multi-social club activities
• Flexible working hours
• 5-day work week

Complete employee training program

• New recruits training course
• Professional job training program
• Manufacturing process training program
• Engineering R&D training program
• Quality control training program
• Management ability training program
• Financial management training program
• Corporate culture
• In search of quality and service
• To lower cost in the interest of better profit
• To stress on employee career development and assist employees in learning and growth